In a remarkable journey from raising $3.6 million in seed funding earlier this year to accumulating 400 million photo sorts in just six months, the AI-powered photo-sorting app ‘GoodOnes’ is undergoing a significant transformation. With its new name, ‘Ollie,’ the app is set to revolutionize photo organization for users and address the ever-growing ‘photo mess.’ TechCrunch had an exclusive conversation with Israel Shalom, CEO and co-founder of Ollie, to delve into the rebranding and the app’s evolution since its April launch.

Embracing the Octopus Mascot: Ollie Personifies AI

Explaining the reasoning behind the name change, Shalom shared, “Ollie is the name of our mascot, which personified the AI. Everyone loved it, and it made sense to align the brand directly with it as we shifted towards a more AI-driven direction.”

Ollie’s primary mission is to help users sort through the “photo mess” effortlessly, identifying valuable photos, favorites, and those best left discarded. By doing so, Ollie aims to save users from the frustration of locating meaningful photos and free up storage space.

AI Efficiency: Sorting a Week’s Worth of Photos in 60 Seconds

Ollie’s AI system is designed to quickly sort and categorize a week’s worth of photos in under a minute, a feat that surpasses most manual efforts.

The app adapts to individual users, learning their photo preferences over time. Ollie suggests favorites and deletions upon each use, and users can accept or adjust these recommendations. As the AI learns more about users, its accuracy improves significantly.

Shifting Attitudes Towards AI

Ollie’s success not only stems from seed funding but also reflects the evolving attitude towards AI. Initially met with skepticism, AI’s role in photo management is now embraced as a valuable tool, reflecting a shift in public perception.

“We’re committed to not betraying users’ trust, especially when it comes to their precious photos,” said Shalom. This commitment has led Ollie in a different technological direction, prioritizing user privacy and data protection.

User Privacy and Quality Assurance

Ollie ensures that user photos remain localized on their devices and are not transferred to the cloud. The app provides a bug reporting feature and a customer success team to address any issues and improve the algorithm.

While Ollie doesn’t access users’ actual images, it gathers data about preferences, enabling continuous improvements. Shalom emphasized the personal nature of photo preferences, as what constitutes a “good photo” varies greatly from person to person.

The Future of Ollie

Looking ahead, Shalom expressed excitement about Ollie’s future. The “photo mess” remains a challenge, and Ollie aims to assist even more users in sorting their photos efficiently.

Ollie is now available for free on the Apple App Store, with plans to introduce a subscription-based service in the coming months, likely priced at $39.99 per year.