TikTok has partnered with global superstar Billie Eilish to introduce a brand-new feature aimed at deepening the connection between artists and their fans. The new feature, aptly named Fan Spotlight, made its debut as part of Eilish’s #HITMEHARDANDSOFT takeover on TikTok, celebrating the release of her latest album, HIT ME HARD AND SOFT.
Unveiling Fan Spotlight
Fan Spotlight is designed with artists in mind, allowing them to showcase their favorite fan-created videos directly on their music tab. Artists can pin up to five fan videos at a time, highlighting these special creations as a ‘Fan Spotlight’. When an artist selects a video, the creator receives a notification, and their video remains pinned for up to seven days. After this period, artists have the option to pin new fan videos, keeping the spotlight dynamic and ever-changing.
Billie Eilish’s #HITMEHARDANDSOFT Takeover
Billie Eilish, known for her profound connection with her fans, was the perfect choice to launch this feature. Her #HITMEHARDANDSOFT takeover on TikTok not only celebrated her new album but also provided fans with a unique and immersive experience. The takeover included curated playlists, challenges to unlock exclusive profile artwork, and opportunities for fans to be featured in the event.
Fans can explore the Billie Eilish hub by unlocking special entry points, such as a fan-exclusive icon on their For You Feed. Additionally, searching for Billie Eilish or track names from the album on TikTok reveals special HIT ME HARD AND SOFT-themed animations, enhancing the interactive experience.
Billie Eilish’s Influence on TikTok
Since joining TikTok in 2020, Billie Eilish (@billieeilish) has garnered a massive following of over 59.3 million followers and accumulated nearly 306 million likes across her content. Her music has resonated deeply with the TikTok community, with her song “What Was I Made For?” inspiring 1.4 million creator videos and “Therefore I Am” sparking over 1.5 million videos featuring dancing, makeup, and tricks.
Expanding Fan Engagement
The introduction of Fan Spotlight marks a significant step forward in how artists can engage with their fans on TikTok. By highlighting fan creations, artists can show appreciation for their supporters’ creativity and foster a closer connection. This feature is now available for all artists on TikTok, promising to enrich the platform’s vibrant musical community.
Billie Eilish’s involvement in launching Fan Spotlight underscores her dedication to her fans and her innovative approach to music promotion. As TikTok continues to evolve, features like Fan Spotlight will play a crucial role in shaping the future of fan-artist interactions, making the platform an even more exciting place for music lovers worldwide.
