Adobe and TikTok announced today that TikTok’s AI-powered Creative Assistant is now directly available within Adobe Express. This integration aims to simplify content creation and marketing for businesses and creators. The Creative Assistant add-on is accessible in English for both free and Premium users of Adobe Express.
With the Creative Assistant add-on in Adobe Express, creators can save time and effort by accessing TikTok insights, trending hashtags, and AI-powered tools all within the Adobe Express platform. Additionally, the integration enables scheduling and publishing content directly to TikTok without leaving Adobe Express.
Stacy Martinet, Adobe’s VP of Marketing Strategy and Communications, emphasized the value of this collaboration, stating, “We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, bringing together our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform, to help make content that delivers real business value for our customers.”
To start using the Creative Assistant, users can find and install it from the add-ons section in Adobe Express. For example, a brand planning a Valentine’s Day TikTok promotion can browse templates, view trending hashtags, and seek creative inspiration by prompting the Assistant to generate ideas or scripts tailored to their needs.
Sofia Hernadez, TikTok’s Global Head of Marketing, expressed excitement about the integration, stating, “We’re excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love.”
TikTok initially launched its Creative Assistant last September to aid brands in quickly creating videos using AI. The integration with Adobe Express offers creators and brands a streamlined process for creating and publishing content effectively in one place.