TikTok is gearing up to revamp its Effect Creator Rewards program significantly, with an aim to make it more accessible, inclusive, and financially rewarding for creators. The program, initiated with a $6 million fund in May, focuses on compensating creators for the innovative effects they create using TikTok’s AR development platform, Effect House.
One of the major updates involves expanding the program to include 14 additional countries, such as Australia, Brazil, Canada, Finland, Indonesia, Ireland, Japan, Korea, Malaysia, Netherlands, Philippines, Poland, United Arab Emirates, and Vietnam. Previously, it was exclusively available in the United States, France, Germany, Italy, Spain, and the United Kingdom.
To make participation easier, TikTok has revised the eligibility criteria. Creators now need to have just five effects published, with at least three of them used in 1,000 videos to qualify. This represents a significant reduction from the previous requirement, where an effect had to be featured in 500,000 videos to earn rewards; now, each effect only needs to be used in 200,000 videos for qualification.
The payout model is also undergoing a transformation. TikTok is introducing a variable payout rate, which means that creators will receive different payouts for videos featuring their effects, depending on factors like the region in which the video was created. This update allows creators to receive rewards for each additional eligible video within a 90-day period, rather than waiting for 100,000 more videos to accumulate before the next payout.
These changes align with TikTok’s overarching strategy to empower and reward its content creators. In addition to the Effect Creator Rewards program, TikTok recently transformed its creator fund into the “Creativity Program Beta.” This program aims to increase revenue for creators and create more real-world opportunities for them. Eligibility for the Creativity Program Beta now requires creators to be at least 18 years old, have a minimum of 10,000 followers, and garner at least 100,000 views in the last 30 days. Moreover, TikTok expanded access to this program beyond the United States to include Brazil, France, Germany, Japan, Korea, and the United Kingdom last month, continuing its commitment to support and celebrate creative talent on the platform.