YouTube Create, Google’s dedicated mobile app tailored for content creators, is broadening its reach to additional markets following its beta launch last fall. Originally available on Android devices in the U.S. and a select few other regions, the app is now rolling out to over a dozen new countries, including Brazil, Spain, Canada, Australia, Hong Kong, and others.
This expansion brings Create’s availability to a total of 21 countries, aiming to provide video creators with user-friendly tools for crafting both Shorts and longer videos on the fly. Introduced at YouTube’s Create event in September, the app addresses common challenges faced by creators, offering features for video editing and incorporating creative elements like stickers, GIFs, and effects.
The move also positions YouTube to compete more directly with TikTok, which has gained popularity among non-technical creators for its built-in creative tools and AR and AI filters. Create enables users to upload, edit, and enhance clips, access royalty-free music that syncs with video beats, and utilize tools like Audio Cleanup to enhance audio quality.
Moreover, the app offers a built-in voiceover tool with automatic captions and various text stylization options. Once edits are complete, creators can seamlessly publish their content to YouTube directly from the app.
YouTube’s focus on providing dedicated tools for its creators aims to capture more of the market that prefers standalone editing solutions. While TikTok boasts a vast library of effects, many creators turn to other apps like CapCut to prepare their TikTok content. Create offers a similar streamlined workflow for those publishing on YouTube.
The expansion of the Create app to new markets, including Argentina, Australia, Brazil, Canada, Finland, Hong Kong, Ireland, Netherlands, New Zealand, Spain, Taiwan, Thailand, and Turky, marks a significant step in YouTube’s efforts to empower creators worldwide and strengthen its position in the rapidly evolving digital content landscape.
