- TikTok is shutting down its Creator Fund which was started in 2020
In a significant update, starting from December 16, 2023, TikTok’s Creativity Program will take center stage, fully replacing the Creator Fund in the United States, the United Kingdom, France, and Germany. This transition offers a wealth of opportunities for creators currently enrolled in the Creator Fund as they can seamlessly upgrade to the new Creativity Program. TikTok’s Creativity Program has been meticulously crafted based on the invaluable insights and feedback from the Creator Fund, demonstrating the platform’s dedication to the evolving needs of its creator community. And that’s not all, TikTok is committed to continuous improvement, actively seeking input from the community as they work on innovative ways to reward creators and enhance the TikTok experience. For detailed information on the various avenues creators can explore to earn on TikTok, make sure to visit the Creator Portal.
But the excitement doesn’t stop there. As of May 3, 2023, US-based creators with at least 10,000 followers and 100,000 authentic video views in the last 30 days are now eligible to be part of the exclusive Creativity Program Beta. This program is in its early stages, and TikTok is on a perpetual quest to explore ways to enhance the experience for its cherished creator community and to revamp the way creators are rewarded. The platform eagerly anticipates feedback from its vibrant community.
TikTok is not just a platform; it’s a unique space where creativity and authenticity are celebrated. Here, creators from across the globe come together to entertain and connect over shared interests, turning their passions into careers, unlocking life-changing opportunities, and making a meaningful impact. As TikTok continues on its path to offer a range of opportunities that reward the creativity and passion of its creator community in the United States, it proudly introduces the Creativity Program Beta.
The Creativity Program Beta is meticulously designed to empower creators, enabling them to foster their creativity, generate higher revenue potential, and unlock exciting real-world opportunities. It’s the latest addition to TikTok’s array of monetization tools aimed at supporting creators of all levels in their journey toward rewards. This program has been thoughtfully developed, drawing insights and feedback from creators who have been using TikTok’s creator solutions, including the TikTok Creator Fund. Initially, the Creativity Program Beta will be accessible to creators by invitation only, with plans to make it available to all eligible US creators in the coming months.
To be eligible for the Creativity Program Beta, users need to be at least 18 years old, meet the minimum follower and video view requirements, and have an account in good standing. Creators already enrolled in the TikTok Creator Fund can seamlessly switch to the Creativity Program, while those who are not yet enrolled can apply to the new program once it becomes available. Furthermore, creators currently enrolled in the TikTok Creator Fund have the option to switch to the Creativity Program Beta. To start earning through this program, creators must create and publish high-quality, original content that is longer than one minute. As a bonus, creators will have access to an updated dashboard to monitor video eligibility, estimated revenue, video performance metrics, and analytics. Ensuring the safety of the community is paramount, which is why all videos for the Creativity Program must adhere to TikTok’s Community Guidelines.
TikTok is unwavering in its commitment to fostering new ways for creators to feel valued and rewarded as they continue to inspire and engage the community. Currently, the Creativity Program is available in the United States, France, and Brazil, with plans to introduce it to more regions soon. This innovative program seamlessly integrates with TikTok’s suite of monetization solutions, which includes LIVE Subscription and TikTok Pulse. To explore the myriad of ways creators can be rewarded on TikTok, don’t forget to visit the Creator Portal.