Samsung Electronics continues its unprecedented reign at the helm of the global TV market, securing its position as the industry leader for the 18th consecutive year. Bolstered by its innovative QLED and OLED technologies, Samsung maintains a stronghold in both large-screen and premium TV categories, as reported by market research firm Omdia.
With a commanding 30.1% share of the global TV market in 2023, Samsung’s strategic focus on premium and large-screen TVs has paid dividends, solidifying its dominance since 2006. The success of Samsung’s QLED TV lineup, including the latest Neo QLED models, has propelled cumulative sales past 40 million units since its inception in 2017, with 8.31 million units sold in 2023 alone.
Notably, Samsung asserts its leadership in the premium TV segment, particularly in TVs over 75 inches and priced above $2,500. With a remarkable 60.5% market share in sales for TVs priced over $2,500 and a leading 33.9% sales share for TVs over 75 inches, Samsung maintains its position at the forefront of the high-end TV market. The company’s robust sales of 98-inch models further solidify its dominance in the ultra-large TV category, commanding a 30.4% market share for TVs over 90 inches.
In addition to its prowess in the large-screen market, Samsung has made significant strides in the OLED sector, recording 1.01 million units sold in 2023 and capturing a 22.7% market share. With the introduction of an expanded OLED lineup in 2024, Samsung aims to further bolster its market share in this segment.
SW Yong, President and Head of Visual Display Business at Samsung Electronics, expressed pride in Samsung’s continued market leadership, emphasizing the trust and loyalty of its customers. He reiterated Samsung’s commitment to advancing the industry by delivering meaningful and valuable experiences beyond exceptional picture quality.
Samsung’s commitment to innovation was underscored at CES 2024 with the unveiling of the groundbreaking NQ8 AI Gen3 processor, signaling the dawn of the AI Screen Era. This advancement in chipset technology and AI capabilities is poised to redefine smart TV experiences, integrating sophisticated AI powered by Tizen OS to drive smart home innovation.
As Samsung looks ahead to 2024, the company remains focused on driving innovation in home entertainment, setting new benchmarks in the TV industry with advancements in processors and cutting-edge AI features.
With a legacy of transformative ideas and technologies, Samsung continues to inspire the world and shape the future across a wide spectrum of products and solutions, delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners.
